Assessment criteria: LO1, LO2 and LO3 LO1 Demonstrate ability to apply a range of analytical tools and techniques to evaluate global marketing problems LO2 Critically assess the importance of national and international macro-environmental factors in a global marketing strategy.

LO3 Demonstrate ability to critically analyse global marketing strategies and to evaluate the competitiveness of global strategies for sustainable advantage. Marking scheme: Knowledge and understanding 20% Content 20% Analysis 20% Synthesis 10% Evaluation 20% Communication and presentation 10%

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