Who are the firm’s main competitors and what strategies do they pursue? Evaluate the resources and capabilities of the company, using the VRINE model (value, rarity, inimitability, non-substitutability and exploitability). Summarise how well the company has performed in the last 3 years.
Section 3: Evaluation and recommendation (1,000 words) Putting it all together: Use the strategy diamond framework to identify the five elements of strategy for this firm and assess to what extent these elements fit together to create a coherent, integrated whole. Briefly discuss future business level strategy you consider as more appropriate for the organization so as to achieve an advantageous position relative to its competitors.
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