1 How would you describe the type of loyalty of the league’s fan base are we talking about behavioral loyalty or attitudinal loyalty? 2 If you were Rolapp which of the three strategic approaches discribed in the case would you pursue? And how would you sell your decision on the NFL team owners? 3 We now are almost ten years after the case book place. Conduct some online research (e.g Google) to asses the strategic decision taken by the NFL since then. What are your thought and opinions about it?
Writing a research paper gives you an opportunity to explore a topic of special interest, research that topic, and organize your research findings in writing for an academic audience. Through your preparation work, you have established an argumentative thesis statement and have planned a clear organization of your main